Head of Marketing at Selcom Paytech Ltd
Location: Dar es Salaam, Tanzania
Type: Full-time | Senior Leadership Role
Selcom is Tanzania’s premier fintech and digital payments leader,
championing financial inclusion and enabling seamless digital transactions
across the region. As we scale our operations, we seek a strategic,
technology-driven, and execution-focused Head of Marketing to lead our
marketing vision, elevate Selcom and its brands, and drive growth on a
national, regional, and global scale.
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KEY RESPONSIBILITIES
Tech-First Marketing Leadership
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Develop and execute innovative, data-driven marketing strategies tailored to the fintech, digital banking, e-commerce and payments ecosystems.
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Leverage advanced analytics and technology to optimize campaign performance and customer acquisition.
Positioning & Product-Market Fit
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Create compelling, customer-centric narratives to position Selcom’s digital financial services for maximum market adoption and resonance.
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Conduct market research to identify emerging trends and ensure alignment with customer needs and competitive landscapes.
Brand Building
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Elevate Selcom and its sub-brands to achieve household name status in
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Tanzania and establish recognition as a leading fintech player across Africa and globally.
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Develop and implement cohesive brand strategies that enhance visibility, credibility, and trust.
Growth & Distribution
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Design and deploy hybrid distribution strategies combining Fast-Moving
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Consumer Goods (FMCG) principles with digital-first, viral growth tactics to accelerate user adoption.
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Optimize customer acquisition funnels and retention strategies to drive scalable growth.
Media & Public Relation
• Cultivate and maintain strong relationships with local and international media, regulators, government entities, clients, and fintech communities to amplify Selcom’s presence.
• Represent Selcom in high-profile industry forums and events to enhance brand authority.
Reputation Management
• Oversee crisis communication strategies, ensuring proactive management of public perception and stakeholder trust.
• Develop and implement robust PR frameworks to maintain a positive brand image across diverse audiences.
Team Leadership
• Build, mentor, and lead a high-performing marketing team to execute impactful campaigns that drive awareness, adoption, and customer loyalty.
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Foster a culture of creativity, accountability, and collaboration within the marketing function.
What we’re looking for
Tech-First Mindset: A forward thinking leader with a passion for leveraging technology to disrupt and innovate within the fintech sector
Industry Expertise: Deep knowledge of digital banking, payments, and financial services, with a proven track record of achieving strong product-market fit.
Local Influence: Established relationships with Tanzanian media, business communities, and regulatory bodies, with a nuanced understanding of the local market.
Leadership & Autonomy: A self-driven leader who thrives in autonomous environments, takes ownership of deliverables, and consistently delivers results.
Growth Expertise: Proven experience in blending FMCG-style distribution with digital marketing strategies to achieve viral growth and measurable outcomes.
Brand Architect: Demonstrated success in building and scaling brands to achieve national recognition and international credibility.
Team Management: Expertise in leading diverse teams, managing external agencies, and collaborating with cross-functional stakeholders to achieve business objectives.
Communication Skills: Exceptional verbal, written, and negotiation skills, with proficiency in modern PR, digital marketing, and stakeholder engagement strategies.
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WHY JOIN SELCOM?
Lead Fintech Innovation: Be at the forefront of Tanzania’s financial technology transformation, driving meaningful impact through cutting-edge solutions.
Shape a Market Leader: Lead marketing for one of Africa’s most innovative fintech companies, with the opportunity to shape a globally recognized brand.
HOW TO APPLY
Please submit your CV and a concise cover letter to
careers@selcom.net with the subject line “Application –
Head of Marketing” by September 22, 2025. Applications will be reviewed on a rolling basis, and only shortlisted candidates will be contacted.
Join Selcom and lead the charge in transforming the future of fintech in Africa and beyond.
Solve Real Problems: Work with a passionate, mission-driven team to address real-world challenges through technology and financial inclusion.
Career Growth: Join a dynamic, fast-growing organization with opportunities to influence strategy at the highest levels.