Sales and Marketing Officer
JOB DESCRIPTION
SALES AND MARKETING OFFICER
If you live and breathe sales and marketing, we want to talk to you.
We are looking for a Marketing Officer to develop, implement, track and
optimize our marketing tools.
This role will be attached to JEMA TECH, a digital arm in JEMA AFRICA
LTD that uses technology to solve challenges in the society based in
Dare salaam.
With 2 products in the market:
JETCARGO- Is a logistics solution on web and android play store that solves logistic challenges in cargo across Africa.
JETBANKING- Is an ios and android application in fintech that solves challenges in financial services mainly village community banks,microfinance services which is digital lending and borrowing services.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated marketing campaigns from concept to execution. Will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget with strict tangible results
Responsibilities.
- Plan and execute all ATL and BTL marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns in JEMATECH
- Design, build and maintain our social media and physical presence
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) in JEMATECH and its products.
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies in JETCARGO and JETBANKING.
- Plan, execute, and measure experiments and conversion tests in JEMATECH products
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
- BS/MS degree in marketing or a related field
- Proven working experience in marketing in a fast growing company
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in marketing and measurement
Send your CV And Application letter to : humanresources@jemaafrica.co.tz
Job Overview
Strategic Planning And Development OfficerJob description
- Developing a strategic plan for the company, including long-term goals and short-term objectives that align with the company’s mission statement
- Monitoring and measuring the company’s performance against set targets
- Participating in meetings with external stakeholders such as investors, partners, and suppliers
- Reviewing and analyzing data to identify areas of opportunity for improvement
- Developing water tight pitch decks and Proposals
- Application for investor funding and acceleration programs
- Conducting research to identify new opportunities for growth in existing markets or development of new markets
- Evaluating the effectiveness of marketing campaigns to determine whether they are achieving their goals with
- Marketing and Sales Manager.
- Coordinating with members of the executive team to ensure that all departments are working towards the same goals
- Conducting evaluations of new technologies to determine their viability within the company’s operations
- Preparing reports detailing progress towards goals, identifying obstacles to success, and recommending solutions to the Executive team
Skills
Communication: As a strategic planning officer, you may need to communicate with employees, clients, stakeholders and other managers. Effective communication will help convey ideas and expectations to others, which will lead team to success.
Leadership: will be responsible for leading a team
of planning professionals, and your ability to guide and motivate them
will be crucial to the success of JEMA TECH strategic planning
initiatives.
Decision-making: You will make decisions about the future of the
organization and its goals. Will Use your knowledge of the company’s
strengths and weaknesses to make informed decisions about what direction
the company should take.
Analysis: Strategic planning requires the ability to
analyze data and information to make informed decisions. As a strategic
planning officer, you may be responsible for analyzing data to create a
business plan, forecast future revenue and expenses, identify areas of
improvement and develop strategies to meet organizational goals.
Problem-solving: Problem-solving skills allow you to identify challenges and develop solutions to overcome them. As a strategic planning Officer, you may be responsible for planning and implementing solutions to overcome challenges in JEMATECH strategic plan
Strategic Planning Officer Work Environment
- Strategic planning Officer typically is required to work in an office environment, although you may travel to meet with clients or attend conferences.
- You will work full time and may occasionally work overtime or flexi hours to meet deadlines.
- Typically work with other managers and professionals, such as marketing manager, Accountants, auditors and research and development managers.
- You will also interact with upper-level managers, to present your findings and recommendations.
You will be based in Dar -es Salaam.
Send your CV And Application letter to : humanresources@jemaafrica.co.tz
