ads1
Lead: Regional Trade Marketing at Coca Cola
Closing Date
2025/09/05
Reference Number
CCB250826-5
Job Title Lead: Regional Trade Marketing
Job Category Commercial – Sales and Marketing
Company Coca-Cola Kwanza (Tanzania)
Job Type Permanent
Location – Country Tanzania
Location – Province Not Applicable
Location – Town / City Dar es Salaam & Mbeya
Recommended:
Job Description
Coca-Cola Kwanza Ltd has exciting opportunities in the Sales &
Marketing department. We are looking for talented individuals with the
relevant skills, experience, knowledge, and expertise in Trade Marketing
and Marketing to be based in Dar es Salaam and Mbeya. The successful
candidates will report directly to the Revenue Growth & Trade
Marketing Director.
Key Duties & Responsibilities
The Regional Trade Marketing for Dar es Salaam and Mbeya will be
responsible for driving sales growth, improving merchandising and
product visibility, enhancing customer engagement, and ensuring
efficient resource utilization through effective trade marketing
activations and strategic initiatives.
The role is also responsible for.
Drive region-wide volume growth and market share through successful trade marketing activations in targeted regions and wholesale channels.
Ensure superior product placement, brand visibility, and impactful trade promotions across multiple retail channels to maximize retailer engagement and sales performance.
Increase customer participation through effective market activation events, product launches, and promotional campaigns to boost brand awareness and foster consumer loyalty.
Ensure timely execution of projects in line with Service Level Agreements (SLAs) with customers, focusing on key account management, channel profitability, and optimal utilization of the trade marketing budget to achieve maximum return on investment (ROI).
Analyze market trends, customer behavior, and competitor activities to identify opportunities and recommend actionable insights for trade marketing strategies.
Collaborate cross-functionally with Sales and Marketing teams to ensure alignment of trade programs with overall business goals and seamless execution.
Monitor and evaluate the performance of trade marketing initiatives, using KPIs and data-driven reports to measure effectiveness and recommend improvements.
Manage and develop relationships with key stakeholders, including distributors, wholesalers, and retail partners, to strengthen channel partnerships.
Train and support the sales team on brand guidelines, promotional tactics, and in-store execution standards to ensure consistency and excellence at the point of sale.
Ensure compliance with corporate brand guidelines and trade marketing policies, maintaining a consistent and professional brand presence across all touchpoints.
Skills, Experience & Education
The incumbent should at least have:
Education
Read Also:
Bachelor’s degree in Sales, Marketing, Business Administration or Public Relations
Experience
Five years trade marketing or frontline experience with a proven track record of delivering results
4 years of solid experience in sales and marketing, which ideally may
include exposure to channel strategy, revenue growth management, and/or
new product development
Demonstrated success in implementing merchandising, promotional, and
activation campaigns to drive regional growth in an FMCG environment
Key Competencies & Attributes:
Agile thinker with the ability to make timely and effective decisions in complex, high-pressure situations.
Commercially pragmatic, demonstrating sound judgment while balancing long-term strategic goals with short-term execution needs.
Proven ability to assess and mitigate business risks, ensuring continuity and resilience in dynamic market environments.
Highly proficient in managing multiple projects simultaneously, with a strong focus on alignment with overall business objectives.
Strong leadership skills, with a demonstrated ability to inspire and elevate teams to achieve higher levels of performance.
Excellent business acumen, combined with a results-driven mindset and a strong track record in execution and delivery
How to Apply:
To submit your application, please follow the link provided below.
Lead Trade Marketing: HORECA & Key Account at Coca Cola
Closing Date
2025/09/05
Reference Number
CCB250826-7
Job Title Lead Trade Marketing: HORECA & Key Account
Job Category Commercial – Sales and Marketing
Company Coca-Cola Kwanza (Tanzania)
Job Type Permanent
Location – Country Tanzania
Location – Province Not Applicable
Location – Town / City Dar es Salaam
Job Description
Coca-Cola Kwanza Ltd has an exciting opportunity in the Sales &
Marketing department. We are looking for a talented individual with the
relevant skills, experience, knowledge, and expertise in Trade Marketing
and Marketing to be based in Dar es Salaam. The successful candidate
will report directly to the Revenue Growth & Trade Marketing
Director.
Key Duties & Responsibilities
The Lead Trade Marketing – HORECA and Key Accounts is responsible for
driving sales growth, enhancing merchandising and product visibility,
boosting customer engagement, and ensuring efficient resource
utilization through effective trade marketing activations and strategic
initiatives within the HORECA and Key Account channels.
The role is also responsible for:
Key Responsibilities:
Successfully implement brand portfolio strategies and trade marketing activations in HORECA and Key Account channels, resulting in increased market share.
Continuously evaluate, optimize, and align national and regional promotional efforts to drive NARTD (Non-Alcoholic Ready-To-Drink) growth in HORECA and Key Accounts, enhancing brand value, increasing market share, and ensuring a positive return on investment (ROI).
Leverage category insights and cross-market learnings to develop tailored activation plans that address local market dynamics and shopper preferences, maximizing the effectiveness of trade marketing activities.
Ensure strategic alignment across internal and external stakeholders in executing growth initiatives and marketing tactics within key channels.
Continuously improve marketing and brand planning standards to ensure consistency with Coca-Cola Beverages Africa’s (CCBA) broader strategic direction.
Build and manage strong relationships with key HORECA and Key Account partners, fostering long-term collaboration and commercial growth opportunities.
Monitor and analyze performance metrics related to trade marketing campaigns, providing actionable insights and adjustments to ensure target delivery.
Collaborate with the Sales, Commercial, and Brand teams to ensure seamless integration of trade marketing strategies with overall commercial objectives.
Oversee the development of Point-of-Sale (POS) materials and trade tools to support impactful in-market execution and strengthen brand presence.
Lead and support cross-functional project teams in planning and executing strategic campaigns, ensuring timely delivery and budget compliance.
Stay updated on industry trends and competitor activities to identify new opportunities and maintain a competitive edge in the market.
Coach and mentor junior team members, building trade marketing capabilities and fostering a high-performance culture
Skills, Experience & Education
The incumbent should at least have:
Education
Read Also:
Bachelor’s Degree in Marketing, Business Administration or Public Relations
Experience
Five years of experience in marketing within the FMCG industry, with a focus on trade marketing and category development
Proven track record in planning and the execution of brand portfolio strategies
Experience in budget management, marketing research, and stakeholder alignment
Demonstrated success in launching and managing regional/market trade
activations and promotional campaigns, driving sales growth and consumer
engagement
Experience in merchandising and product placement across various retail channels, enhancing brand recognition and driving sales
Key Competencies & Attributes:
Agile thinker with the ability to make timely and effective decisions in complex, high-pressure situations.
Commercially pragmatic, demonstrating sound judgment while balancing long-term strategic goals with short-term execution needs.
Proven ability to assess and mitigate business risks, ensuring continuity and resilience in dynamic market environments.
Highly proficient in managing multiple projects simultaneously, with a strong focus on alignment with overall business objectives.
Strong leadership skills, with a demonstrated ability to inspire and elevate teams to achieve higher levels of performance.
Excellent business acumen, combined with a results-driven mindset and a strong track record in execution and delivery
How to Apply:
To submit your application, please follow the link provided below.
ads2