Senior Data Scientist at NMB Bank
Data Science is a sub-unit under the Innovation Department in charge of leading the delivery of the Artificial Intelligence and Machine Learning strategy to ensure NMB can compete in a changing landscape where data science is a key future-oriented strategic differentiator.The Data
Scientist will use a combination of statistical analysis, machine
learning, data visualization, and programming skills to extract valuable
information from data. Design and implement predictive models or
intelligent algorithms to better understand the drivers of business
performance and enable improved management decision-making.
Main Responsibilities:
Strategic Planning
Implement data science techniques in analyzing and interpreting large volumes of data
Drive the use of data for personalization, drive behavioral incentives, risk controls, and proactive fraud detection.
Support utilization of advanced analytical methodologies and intelligent
algorithms in all parts of the banking businesses and operations.
Explore how data can be used towards building solutions that are innovative, creative and drive change.
Recommended:
Data Modelling
Implement modern deep learning frameworks (Tensorflow, PyTorch, MXNet, etc).
Guide on machine learning algorithms that can find deep patterns and insights in large volumes of information
Apply underlying theory, principles and application of machine learning models.
Work with other stakeholders in ensuring a broad and wide audience on these underlying principles and theories.
Implement data science processes like problem formulation, data
collection, data preprocessing, exploratory data analysis, model
selection and training, evaluation, deployment, interpretability,
regular updates and maintenance.
Implement algorithmic products leveraging core algorithmic data science,
Machine Learning and Artificial Intelligence capabilities
Develop internal models/processes, such as machine learning models,
numerical optimization, statistical significance testing, ML
-as-a-service API development and streamline event data processing.
Adopt ethical Artificial Intelligence & Data science design principles that are morally right and socially responsible
Data Platforms
Recommend appropriate system solutions, modeling approaches, and associated risks for a variety of business problems.
Implement advanced data platforms, such as Data Lake responsible for
processing, analyzing and storing unstructured and semi-structured data
Implement real-time analysis capabilities which will allow the bank to
provide real time services and personalized user experience.
Provide for data visualization tools that intricate data into coherent visual formats
Research and explore open distributed architecture with the focus to
decouple software from hardware, empowering processing capabilities for
massive amounts of data and supporting linear data platforms expansions.
Explore artificial intelligence platforms that provide infrastructure,
tools, and algorithms to develop, train, and deploy machine learning
models that can be used by data scientists, analysts, and developers.
Knowledge and Skills:
Programming languages e.g. SQL, Python and R.
BI & Data warehouse
ML Techniques
Big data platforms
Strong mathematical & numeracy skills
Understanding of reporting & data visualizations tools
Understanding of ETL framework and ETL tools
Excellent analytical, creative and problem-solving skills.
Excellent verbal and written communication skills with the ability to interact effectively with people at all levels.
Ability to work effectively within a team.
Ability to prioritise, meet deadlines and work under pressure.
Ability to work independently with limited supervision
Data oriented personality
Qualifications and Experience:
BSc in Computer Science, Data science, Mathematics or relevant field.
Atleast 4 years’ work experience as a Data Scientist
Experience with big data platforms and tools including Hadoop, Pig, Hive, Spark and MapReduce
Experience with programing languages including SQL, Python, Scala and Perl; and R.
Experience with SQL and NoSQL databases
Experience in data mining & machine learning algorithms and their implementations
Experience with manipulating large data set
Experience in financial services especially in Banking is a bonus
Read Also:
NMB Bank Plc is an Equal Opportunity Employer. We are committed to
creating a diverse environment and achieving a gender balanced
workforce.
Female candidates and people living with disabilities are strongly encouraged to apply for this position.
NMB Bank Plc does not charge any fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it.
Only shortlisted candidates will be contacted.
Job opening date : 25-Nov-2025
Job closing date : 09-Dec-2025
How to Apply:
CLICK HERE TO APPLYSenior Manager; Brand Strategy, Advertising and Promotion (1 Position(s))
Job Location :
Head Office
Job Purpose:
Responsible for leading the strategic management, development, and
execution of NMB Bank’s brand, media, promotions, and advertising
initiatives, ensuring consistent brand positioning, effective media
presence, and impactful marketing communication that supports business
growth and strengthens the bank’s leadership in the market.
Main Responsibilities:
Brand Strategy & Management
Responsible for safeguarding brand equity, driving brand health, optimizing media investment, and ensuring all promotional and advertising activities align with NMB’s strategic objectives and corporate values.
Lead the development, implementation, and periodic review of NMB’s brand strategy to ensure alignment with corporate strategy and market dynamics.
Oversee the consistent application of the NMB master brand and its sub-brands across all touchpoints, ensuring adherence to brand guidelines and visual identity standards.
Manage and monitor brand performance through regular brand health tracking, customer insights, and brand valuation exercises, in collaboration with external partners or agencies
Support cross-functional teams in embedding brand principles into product development, customer experience, and internal culture.
upport
the development and execution of the bank’s annual media strategy
across Above the Line (ATL), Below the Line (BTL), digital, and
sponsorship channels to achieve optimal visibility and reach target
audiences.
Provide strategic input and brand-aligned guidance, ensuring that media
decisions strengthen overall brand positioning and campaign
effectiveness.
Collaborate with internal and/or external partners responsible for media planning, buying, and performance reporting.
Manage agency relationships to ensure quality delivery, innovation, and
compliance with the bank’s marketing and communication policies.
Guide the evaluation of campaign performance and media effectiveness
using data-driven insights to inform continuous improvement.
Guide media planning and oversight
Promotions & Campaign Management
Advertising & Creative OversightProvide strategic leadership in the development of advertising campaigns, from creative briefing to production and deployment.
Ensure advertising messages are compelling, consistent with brand positioning, and reflect NMB’s purpose and values.
Oversee agency and production partners to maintain quality, timeliness, and brand integrity across all deliverables.
Evaluate advertising effectiveness and provide insights and recommendations for future campaigns.
Planning, Budgeting & Reporting
Contribute to the development of the annual marketing and
communications plan, ensuring alignment with the overall business
strategy.
Support the Head; Brand & Marketing in managing brand, media, and
promotional budgets, ensuring prudent use of resources and effective ROI
tracking.
In collaboration with third-party research and analytics partners,
prepare periodic reports and dashboards on campaign performance, brand
health, and media effectiveness for senior management.
Prepare technical reports such as brand valuation, brand health studies, with collaboration with specialized agencies.
Lead
and mentor a team of brand, media, and promotions professionals,
fostering a culture of excellence, creativity, and accountability.
Collaborate closely with business units, digital, retail, and product
teams to ensure marketing initiatives support commercial goals.
Maintain strong working relationships with agencies, media houses, regulatory bodies, and key external partners.
Champion brand governance across the bank, ensuring internal alignment and adherence to communication standards.
Read Also:
Drive strong management of the NMB website ensuring value generation and brand presence through the channel.
Knowledge and Skills:
Banking and financial products, services, and customer segments.
Brand management principles and lifecycle strategy.
Strong understanding of banking products, customer segments, and distribution channels (retail, SME, corporate, digital).
Advertising and media planning processes (traditional and digital).
Regulatory and ethical guidelines for marketing in financial services.
Strategic and creative thinker with strong commercial acumen.
Excellent communication, storytelling, and presentation skills.
Deep understanding of brand architecture, positioning, and identity systems.
Strong analytical and project management skills.
Proficiency in digital marketing tools, analytics, and media management.
Ability to lead cross-functional teams and manage multiple stakeholders.
Integrity, initiative, and results orientation
Familiarity with digital analytics tools (e.g., Google Analytics, Meta
Business Suite, etc.) to evaluate performance and audience engagement.
Proven ability to manage budgets, timelines, and multiple projects simultaneously.
Evidence of successful brand growth, campaign performance, and customer engagement improvements under previous roles.
Qualifications and Experience:
Bachelor’s degree in Marketing, Communications, Banking, Finance, Business Administration, or related fields.
Professional certification in Marketing (CIM, AMA, or equivalent) is an added advantage
Master’s degree (MBA or MA in Marketing/Brand Management) is an added advantage
Minimum 5 years’ experience in Marketing, Brand Management, or
Communications, preferably within the banking or financial services
sector.
Proven experience managing large-scale brand campaigns and multi-channel marketing initiatives.
Experience in agency management and budget oversight.
Experience developing campaigns that comply with financial advertising and regulatory standards.
Experience optimizing return on marketing investment (ROMI) through data-driven decision-making.
Demonstrated experience in measuring and reporting marketing ROI, brand equity, and media efficiency.
NMB Bank Plc is an Equal Opportunity Employer. We are committed to
creating a diverse environment and achieving a gender-balanced
workforce.
Female candidates and people living with disabilities are strongly encouraged to apply for this position.
NMB Bank Plc does not charge any fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it.
How to Apply:
To submit your application, please follow the link provided below.
Senior Marketing Research, Analytics, and Consumer Insights Manager (1 Position(s))
Job Location :
Head Office
Job Purpose:
Responsible for helping businesses make data-driven decisions by
analyzing market trends, consumer behavior, and competitor strategies.
This role is essential in optimizing marketing campaigns, identifying
business opportunities, and ensuring that marketing efforts are aligned
with industry shifts and customer demands. By leveraging data analytics,
market research, and digital insights, the specialist helps the Bank
stay competitive and maximize its marketing ROI.
Main Responsibilities:
Marketing Research & Analytics
Conduct in-depth market research to identify trends, growth opportunities, and competitive landscapes.
Analyze consumer behavior, purchase patterns, and engagement metrics to refine marketing strategies.
Gather and interpret data from multiple sources, including surveys, social media, website analytics, and industry reports.
Develop detailed reports and dashboards to support data-driven decision-making for marketing and business teams.
Monitor and evaluate competitor strategies, pricing models, and customer feedback to improve market positioning.
Collaborate with the marketing, sales, and product teams to optimize campaign targeting and messaging.
Utilize tools like Google Analytics, CRM software, Tableau, and Excel to track and visualize data.
Forecast market trends and consumer preferences to help shape future marketing initiatives.
Provide actionable insights that drive customer acquisition, engagement, and business growth.
Stay updated with the latest advancements in marketing technology, AI-driven analytics, and data
Design and execute consumer surveys from end-to-end to gather feedback and insights on products, promotion, and brand perception.
Develop detailed profiles of target consumers, including their needs, preferences, and pain points.
Moderate focus groups, in-depth interviews, and analyze qualitative outputs
Present findings and insights to senior management and other internal stakeholders through reports, presentations, and visualizations.
Understand the role of AI in market research as a tool, leveraging it where necessary.
Analyze
data collected from various sources, such as surveys, social media, and
sales reports, to identify patterns, trends, and opportunities.
Monitor and assess the strategies and performance of competitors to identify strengths, weaknesses, and potential threats.
Anticipate future market trends and consumer behaviors to help the Bank stay ahead of the curve.
Leverage data analytics tools, CRM systems, and other technology to streamline data collection and analysis processes.
Brand Monitoring
Track brand mentions and sentiment across different online and offline channels to gauge brand health and reputation.
Manage brand health, brand lift, and equity trackers across platforms and synthesize them into cohesive narratives
Identify and segment target consumer groups based on demographics, psychographics, and behavioral characteristics.
Measure and monitor customer satisfaction and loyalty through surveys and feedback mechanisms.
Provide insights and recommendations to guide product development and
innovation, ensuring that products align with consumer demands.
Marketing Strategy
Collaborate with marketing teams to develop effective marketing strategies and campaigns based on consumer insights.
Ensure that data collection and analysis adhere to legal and ethical standards, especially concerning consumer privacy.
Own end to end creation of insights presentations from storyline to final edits, including Board level materials.
Manage the budget allocated for research and insights activities efficiently.
Knowledge and Skills:
Banking and financial products, services, and customer segments.
Brand management principles and lifecycle strategy.
Advertising and media planning processes (traditional and digital).
Regulatory and ethical guidelines for marketing in financial services.
Experience in business operations, analytics, and data visualization to
create insights, improve outcomes, and ensure collaboration among our
teams.
Results-oriented, innovative, and detail-driven.
Strategic and creative thinker with strong commercial acumen.
Excellent communication, storytelling, and presentation skills.
Strong strategic thinking and analytical capability.
Excellent understanding of digital ecosystems, customer journey design, and marketing automation.
Exceptional communication, storytelling, and stakeholder management skills.
Proven ability to lead cross-functional teams and manage agency relationships.
High level of professionalism, integrity, and customer-centric focus
Familiarity with banking regulations, compliance standards, and consumer protection laws related to financial advertising.
Qualifications and Experience:
Bachelor’s degree in Marketing, Business Administration, Economics, or Finance or Actuarial Sciences.
Master’s degree (MBA or MSc in Marketing, Digital Strategy, or related discipline) is an added advantage.
Professional certification in Product & Digital Marketing will be an added advantage
Read Also:
Minimum of 4 years’ experience in Marketing, preferably in retail banking or financial services.
Experience in business operations, analytics, and data visualization to
create insights, improve outcomes, and ensure collaboration among teams
is desired.
Experience with statistical techniques and predictive modeling using tools such as SPSS, SAS, Python or Adobe Analytics
Expertise in creating insightful dashboards and reports, supported by visual storytelling for executive team members.
NMB Bank Plc is an Equal Opportunity Employer. We are committed to
creating a diverse environment and achieving a gender-balanced
workforce.
Female candidates and people living with disabilities are strongly encouraged to apply for this position.
NMB Bank Plc does not charge any fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it.
Only shortlisted candidates will be contacted.
Job opening date : 25-Nov-2025
Job closing date : 09-Dec-2025
o submit your application, please follow the link provided below.