New Jobs at Airtel Tanzania PLC


CVM Executive at Airtel

Airtel Tanzania PLC is one of the leading providers of telecommunications and mobile money services with operations across Tanzania. Headquartered in Dar es Salaam, Airtel Tanzania ranks amongst the top 3 mobile services providers in Tanzania in terms of subscribers. Airtel Tanzania offers an integrated suite of telecommunications solutions to its subscribers, including mobile voice, data services as well as mobile money services both nationally and internationally. Airtel Tanzania aims to continue providing a simple and intuitive customer experience through streamlined customer journeys.


Airtel Tanzania PLC was launched in October 2001 and is Tanzania’s most innovative mobile phone operator, which has introduced many “firsts” in the telecommunications sector.

Role Purpose

The CVM Executive will be responsible for key Airtel Money KPIs as below :

  • Revenue KPI, increase subscriber ARPU, increase active subscribers, Increase use cases per subscribers
  • Subscriber KPIs, Increase AM penetration of the GSM base, grow active users, grow new users, grow wingbacks, reduce churn and decay
  • CVM Data insights and campaign management

Key Responsibilities:

1.Revenue growth.

  • Analyse customer behavior data to define customer segmentation, usage and revenue patterns
  • Design and develop segment-based usage campaigns to grow AM revenue
  • ARPU growth, ensure growth in ARPU by increasing usage and transaction value and revenue from the existing base
  • Develop insights and campaigns to utilization of all AM products and services
  • Closely monitor product yield, and product mix to ensure consistent growth in Yield, and avoid yield destruction
  • Continuously grow bundle and Airtime self-recharge using AM

2.Growth of Active customer Base.

  • Ensure continuous growth of AM active subscriber base, GA conversions to AM REC, and customer retention.
  • Design and develop campaigns to improve gross adds extraction, winbacks, manage churn and M2 decay
  • Drive the AM penetration of the GSM base, ensure month on month growth.
  • Develop region wise insight to determine AM penetration, and design regionwise campaigns.
  • Identify areas to grow penetration and design and develop campaigns to grow penetration
  • Analyse Gross adds, churn, wingbacks, and net adds, define patterns and trends, develop insights to guide managements decisions on base growth

3.Data analytics and insights generation.

  • Use various DBMS for data mining, analysis and reporting
  • Continuously query key revenue growth and subscriber KPIs
  • To determine patterns, measure growth or identify de-growth
  • Continuous monitoring performance of AM products and services and develop insights, campaigns and strategies to ensure growth, provide insights to business team and product owners
  • Competiton analysis and market insights generation

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4.Campaign Management

  • Responsible for operational campaigns management on all CVM tools like Pelatro mViva.
  • Coordinate all campaign requests from the business, priorities and manage execution of all CVM campaigns, monitoring and reporting
  • Ensure full understanding of Airtel’s CVM campaign tools, and coordinate with vendors operations and technology teams to ensure optimum utilization and uptime of all CVM tools


  • Comprehend business logic and use of SQL guidelines and procedures for accurate data generation/mining.
  • Coach colleagues in using basic SQL


  • Prepare timely management reports highlighting performance against set business KPIs
  • Maintain clear CVM campaign reports, conversions reports, and project trackers.
  • Produce and deliver required reports for the business on demand.

7.Build a capable and motivated team at Airtel Tanzania to create a high-performance team environment

  • Recruit the right talent in consultation with function head, as per defined recruitment guidelines.
  • Provide inspirational leadership and coaching for team members.
  • Establish performance expectations and regularly review individual performance

8.Any other duties as assigned from time to time

Qualifications and Experience.

Educational Qualifications & Functional / Technical Skills

  • Bachelor’s degree in computer science or any related field
  • Certified in SQL

Relevant Experience.

  • Minimum of 5 + professional Commercial experience – Mobile Financial Services, strong experience in product management, customer lifecycle management, customer experience
  • IT advanced Skills: Database & SQL scripting
  • Excellent analytical skills
  • Able to operate as matrix manager in coordinating people and technical resources from multiple areas of the company.
  • Able to handle, prioritize, multiple projects simultaneously.
  • Able to operate in performance driven organization.
  • Knowledge of English and Swahili

Other requirements (Behavioral etc.)

  • Maintain high levels of integrity, motivated, flexible, and decisive with ability to convince and align groups with divergent views.
  • Culturally aware and adapt at working across multiple geographies.
  • Strong Microsoft excel skills.
  • Strong analytical and strategic skills
  • Excellent planning and organizational skills
  • Strong coaching skills and leadership skills
  • Set high personal standards and result oriented.
  • Excellent communication skills, both orally and in writing
  • Excellent presentation skills
  • Attention to detail.
  • Business awareness

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Deadline for receiving applications is 7th July 2024.

Please be advised that if you are not contacted within 14 working days of the advert closing date then you have not been shortlisted.

“Airtel Tanzania Plc does not charge any fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it”.

We are an equal opportunity employer and value diversity. We therefore do not discriminate against applicants on the basis of, among others, their race, disability, their race, disability, religion or gender. All employment opportunities are decided on the basis of qualifications, merit and business need