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Market Intelligence, Research and Development Lead at NBC
NBC is the oldest serving bank in Tanzania with over five decades of experience. We offer a range of retail, business, corporate and investment banking, wealth management products and services.
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Job Summary
Key responsibilities for this role will be on research &
development, economic intelligence and forecast, market dynamics,
consumer behaviour, time to market, products efficiency, and process
optimization. This role will drive NBC Bank’s research and development
agenda by providing deep market insights, monitoring economics &
competitive dynamics, understanding customer insights & behaviour,
and identifying emerging trends that influence product design,
operational efficiency, and strategic decision-making.
This role will lead transformation initiatives to streamline
processes, accelerate time-to-market, optimize products, and enhance
customer experience, ensuring the bank remains competitive, agile, and
customer-centric.
Job Description
Market Intelligence & Research
- Lead end to end market intelligence, including industry scanning, competitive analysis, regulatory trends, and macroeconomic monitoring.
- Conduct research on consumer behaviours, customer needs, and emerging market expectations.
- Identify strategic opportunities, threats, and unmet customer needs to inform business strategy.
- Produce insights and reports that support senior leadership decision making.
- Evaluate external trends such as fintech innovations, payments evolution, digital banking practices, and global banking benchmarks.
Research & Development (R&D)
- Drive NBC’s Research and Development agenda by exploring new technologies, business models, and product opportunities.
- Partner with product teams to validate ideas using market research, customer insights, and competitive benchmarking.
- Develop business cases, concept notes, and feasibility assessments for new product or process initiatives.
- Facilitate experimentation, prototype testing, and pilot implementation of new concepts.
Customer Insights & Behaviour Analytics
- Conduct customer segmentation, journey analysis, and experience research to uncover friction points and improvement opportunities.
- Develop customer personas, needs analysis, and behavioural insights to influence product roadmaps.
- Track customer sentiment, usage patterns, and product performance to advise on optimizations.
Process Optimization
- Lead transformation initiatives that simplify processes, reduce operational inefficiencies, and improve turnaround times.
- Apply different methodologies to propose lightweight, efficient, customer-centric processes that improve TAT and overall business output.
- Collaborate with Operations, Technology, and Business Units to smoothen processes and improve service delivery.
- Assess and optimize time to market for new products, ensuring speed, agility, and compliance.
Product & Portfolio Support
- Work with Product Teams to ensure alignment between market needs, customer expectations, regulatory shifts, and product offerings.
- Evaluate product performance and recommend improvements or repositioning strategies.
- Support the development of pricing strategies, value propositions, and go to market frameworks.
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Stakeholder Engagement & Communication
- Present research outcomes, transformation recommendations, and strategic insights in clear, actionable formats.
Qualifications
Bachelor`s Degrees and Advanced Diplomas – Business, Commerce and Management Studies, Digital familiarity (Meets some of the requirements and would need further development), Experience in a similar environment at junior specialist level, Management information systems (Meets all of the requirements), Openness to change (Meets some of the requirements and would need further development), Personal mastery (Meets all of the requirements), Reasoning (Meets all of the requirements)
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