Serengeti Breweries Limited SBL is the second largest beer company in Tanzania, with its own brands accounting for 15% of the market by volume and when combined with EABL’s portfolio, accounts for approximately 28% of the Tanzanian branded beer sector SBL’s headquarters are in Dar Es Salaam,
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Tanzania. Serengeti Breweries Limited (SBL) is a fully integrated beverage business in Diageo Africa (supply and demand for beer and spirits).SBL flagship brand is Serengeti Premium Lager. Other brands in the portfolio include Tusker Lager, Guinness, Kibo Gold, Pilsner and Senator. Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international renowned spirits brands such as Johnnie Walker, Smirnoff, Gordon’s, Bailey’s and Captain Morgan.
About us
From
Arthur Guinness to Johnnie Walker, our business was founded on people
of great character, and in 250 years, nothing’s changed. We’re the
world’s leading premium alcohol company. Our brands are industry icons.
And our success is thanks to the strength of our people, in every role.
It’s why we trust them with our legacy. And it’s why we reward them with
the career-defining opportunities that they deserve.
Serengeti Breweries (SBL), subsidiary of Diageo, has three breweries in Dar, Moshi and Mwanza where it produces leading local brands such as Serengeti Premium Lager, Serengeti Premium Lite, Pilsner and Guinness as well as importing Diageo’s world-renowned spirits brands including Smirnoff vodka, Johnnie Walker whisky and Baileys
