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Jobs Vacancies at Raha Beverages Co. Ltd

Brand Manager
Raha Beverages Co. Ltd - Arusha, Tanzania

Brand manager will work to ensure that RABEC brands remains recognizable, up to date and exciting to customers. He/She will plan ways to promote and change the public perception of RABEC brands and continuously monitor marketing trends and keep a close eye on competitive products in the
marketplace will regularly meet with clients and senior management, and oversee a team of junior marketers. Brand Manager will also be responsible for more than executing marketing campaigns; he will also be in charge of managing and developing P&L and driving market growth. Strong analytical skills, business savvy and the ability to multitask are all essential.

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  • Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
  • Developing strategies and managing marketing campaigns across BTL, ATL and e - Marketing to ensure that our products and services meet customers’ expectations and to build the brand image.
  • Analyzing the success of marketing campaigns and creating reports for management.
  • Supervising advertising, product design and other forms of marketing to maintain consistency in branding.
  • Meeting with clients and working with colleagues across multiple departments (such as Regional Marketing managers and Area sales representative)
  • Managing budgets and a team of junior assistants.
  • Organizing events such as product launches, exhibitions and photo shoots.
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Key skills for brand manager
  • Analytical skills and attention to detail.
  • An understanding of trends and an ability to respond to customers’ wishes.
  • Creativity and an ability to produce innovative and original ideas.
  • Team working skills.
  • The ability to manage and allocate budgets.
  • Written and verbal communication skills.
  • Experience with and an understanding of market research.
  • Time and project management skills, including the ability to work on multiple projects at the same time.
  • An ability to think strategically and come up with campaigns.

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Bachelor's degree or equivalent in Marketing
5+ years' brand management or marketing experience
New product launching
Export Marketing (desirable)

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