M-Pesa CVM Manager at Vodacom November, 2022
Job Description
Role purpose: Design CVM strategic initiatives that will lead to customer base growth, Analyze customer behavior and create, execute and monitor direct marketing campaigns that will maximise the customer’s lifetime value through increasing their engagement and growing their revenues/margins, Manage customer life cycles to ensure growth in value, ARPU, Active Days of use, Manage M-Pesa customer churn, Provide overall business visibility and timely delivery of key reports, Lead CVM Team to develop and apply machine learning model and statistical techniques for insights to ensure competent approach to various commercial activities, Ensuring CVM campaigns drive the KPIs (Incremental revenue, Engagement (Cross sell/Up sell), Inactivity management, Participate in implementation of new M-Pesa products to ensure proper pricing and support driving product/service penetration (Merchant, Changisha etc), Create Campaign Business Case and ensure ROI on the campaigns.
Recommended:
Strategy: Analyse customer data for insights to Implement and
execute a customer value management strategy to maximise customer
lifetime value and the contribution of the customer base to overall
services revenue.
Lead the business transformation to embed CVM and data driven decision-making principles and culture across the organization.
Commercial delivery: Support the implementation of all CVM
campaigns e.g. upsell M-Pesa customers to transact more, cross-sell
M-Pesa into the voice(GSM) base, inactivity and churn management
campaigns, real-time contextual trigger campaigns etc…
CVM operations activities: Responsible for Customer insight
analysis, Responsible for end to campaign management in terms of
operations & execution, Creation & execution of campaigns within
the agreed timelines, Collaborate with product owners and other
stakeholders for gathering requirements and translating them into
campaigns after doing a feasibility check and preparation of business
requirement specification(BRS)Engage with various team on Campaign
configuration, User Acceptance Testing(UAT), business rules validation,
prioritization, launch & post launch monitoring, Collaborate closely
with internal and external(vendors) support teams to ensure campaigns
are running as expected as well as facilitating fixing any technical
issues affecting ongoing campaigns within agreed SLAs
Reporting: Support the availability of data for reporting of CVM
campaigns and initiatives performance, Create/maintain all campaign
related documentation (Briefs, Change logs, Business Cases, UAT
documents)Drive adoption of new products and service penetration across
the region
Capabilities: Implement and manage a holistic blueprint for
campaign management & fulfilment by scoping out the data-mart layer
all the way to the fulfilment layer.
Integrate output through campaign management, charging and fulfilment
platforms, by translating CVM objectives to IT / Technical teams
Technical /Professional Expertise
- Bachelor’s Degree in Mathematics, Computer Science, Statistics, Economics, Actuarial Sciences, IT, Engineering, Data Science or a related field
- Outstanding systems integration skills to understand customer data(data-mart) and systems integration in campaign platform
- Strong SQL skills with experience in relational OLTP database models(OLAP is a plus)
- Prior experience of telecom industry is an added bonus
- Open, fact-based approach; ability to understand and translate commercial objectives to technical teams for ensuring delivery of business requirements from campaign platform
- Disciplined detail-oriented style, combined with ability to simultaneously work at an operational level
- Experience in SQL and Database management is an added bonus
Read Also:
Skills
Modern Marketing Leadership
Data Analytics and Insights
Campaign Development and Management
Always on Marketing
Strategy Execution
External trends and insights
Business and Commercial Acumen
People Development
Resilience
Product/Solution Proposition Strategy and Design
Customer Centricity
Segment Strategy and Planning
Not a perfect fit?
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.
