Brand Manager
Raha Beverages Co. Ltd - Arusha, Tanzania
Brand manager will work to ensure that RABEC brands remains
recognizable, up to date and exciting to customers. He/She will plan
ways to promote and change the public perception of RABEC brands and
continuously monitor marketing trends and keep a close eye on
competitive products in the
marketplace will regularly meet with clients
and senior management, and oversee a team of junior marketers. Brand
Manager will also be responsible for more than executing marketing
campaigns; he will also be in charge of managing and developing P&L
and driving market growth. Strong analytical skills, business savvy and
the ability to multitask are all essential.
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Responsibilities
- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
- Developing strategies and managing marketing campaigns across BTL, ATL and e - Marketing to ensure that our products and services meet customers’ expectations and to build the brand image.
- Analyzing the success of marketing campaigns and creating reports for management.
- Supervising advertising, product design and other forms of marketing to maintain consistency in branding.
- Meeting with clients and working with colleagues across multiple departments (such as Regional Marketing managers and Area sales representative)
- Managing budgets and a team of junior assistants.
- Organizing events such as product launches, exhibitions and photo shoots.
NEW JOB OPPORTUNITIES (1,616+ POSTS)
Key skills for brand manager
- Analytical skills and attention to detail.
- An understanding of trends and an ability to respond to customers’ wishes.
- Creativity and an ability to produce innovative and original ideas.
- Team working skills.
- The ability to manage and allocate budgets.
- Written and verbal communication skills.
- Experience with and an understanding of market research.
- Time and project management skills, including the ability to work on multiple projects at the same time.
- An ability to think strategically and come up with campaigns.
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Qualifications
Bachelor's degree or equivalent in Marketing5+ years' brand management or marketing experience
New product launching
Export Marketing (desirable)
